Online Advertising Set To Increase

At lunch on Friday with one of our site partners, I was talking about how the predicted slump in spending might actually increase online ad dollars while it decreases those for more “traditional” media like TV and radio. My reasons for this were the facts that (a) online is increasingly taking dollars away anyway and (b) many folks see online as more measurable, making it something that gives comfort to advertisers during an economic downturn.

Today a different site partner, Hadley Stern of Apple Matters, pointed me to a related article where Aline van Duyn at the Financial Times says basically the same thing. Nice to see someone agrees with me! Now lets see if the rest of the market follows suit. I still predict it will.

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