Archive for February, 2008

Running Your Mac Lean, Clean, and Mean

Monday, February 4th, 2008

[UPDATE April 7, 2008 — The audio and slide-video from this session is now freely available online, as well.] Last month at Macworld Expo, I presented a session entitled, “Running Your Mac Lean, Clean and Mean” where we talked about all sorts of ways to ensure your Mac is running at its best, and what […]

Consumers as Branding Partners

Friday, February 1st, 2008

At the core, we at BackBeat Media sell ads for the online publications and podcasts we represent. One of the biggest challenges we routinely face when working with with advertisers is the value — and purpose — of tracking the click. iMedia Conection published an article by Scott Medrum of HypeCouncil entitled, “Make the click […]