The wait for Swatch’s new SISTEM51 here in the US is (almost) over! The SISTEM51 is Swatch’s fully-automatic, all-mechanical US$150 watch and on Tuesday (yes, this coming Tuesday!), July 1st, 2014, the SISTEM51 will make it’s official USA debut at Swatch’s Flagship Store in Times Square located at 1528 Broadway, New York City. One week […]

I’ve been interested in Swatch’s new, mechanical, automatic and inexpensive Sistem51 since it was announced earlier this year.  This week the Sistem51 (finally!) went on sale… in Switzerland. The US release is still planned for “early 2014,” though they won’t confirm a more specific time frame than that (at least not with me… and not […]

Earlier this year Swatch made waves in the watch industry when they introduced the Sistem51, a watch with a mechanical movement whose assembly is fully-automated. This keeps costs down (think $150) while presumably preserving high quality (they say the watch is regulated by a laser at the factory and requires no further tuning). Initially rumored for […]