Archive for the 'publishing' Category

IAB Certification vs. CPM Rates vs. Direct Response

Thursday, May 23rd, 2019

As many of you know, I’ve been a podcaster for almost 14 years, quite close to “one of the first.” I’m also the CEO and co-founder of BackBeat Media, a company that represents publishers and manages their sponsorships so they can focus on publishing their content. We’re in our 20th year of that business, meaning […]

10 Lessons From 10 Years of Podcasting

Saturday, June 13th, 2015

This morning I gave the keynote speech at the Podcast New England conference. It also happens that today is exactly the 10th anniversary of us recording the very first Mac Geek Gab episode (listen if you must to that first show, but consider yourself warned: it was our first!). Thus, “10 Lessons from 10 years of Podcasting” seemed […]

Don’t Forget To Proofread

Sunday, September 14th, 2008

Barack Obama spoke in Dover, New Hampshire the other day, and since (a) that’s only one town over from me and (b) I wasn’t there, I was eager to read the local paper’s report on the event. As I read through, I saw two instances where the reporter, Robert M. Cook, left a string of […]