Archive for May, 2019

IAB Certification vs. CPM Rates vs. Direct Response

Thursday, May 23rd, 2019

As many of you know, I’ve been a podcaster for almost 14 years, quite close to “one of the first.” I’m also the CEO and co-founder of BackBeat Media, a company that represents publishers and manages their sponsorships so they can focus on publishing their content. We’re in our 20th year of that business, meaning […]