Archive for the 'advertising' Category

IAB Certification vs. CPM Rates vs. Direct Response

Thursday, May 23rd, 2019

As many of you know, I’ve been a podcaster for almost 14 years, quite close to “one of the first.” I’m also the CEO and co-founder of BackBeat Media, a company that represents publishers and manages their sponsorships so they can focus on publishing their content. We’re in our 20th year of that business, meaning […]

Regarding Google’s Bamboozling of the Public

Friday, July 11th, 2014

I wrote this to a friend today and figured it best to share with you all. Yes, I’m quoting myself. Live with it. Love it. The best and worst thing Google has ever done is give people reports showing data that people think they want to see. In reality that data does nothing more than […]

ADM Standards Finalized and Released

Tuesday, July 29th, 2008

Yesterday, the final versions of the Advertisement Unit Standards and Download Measurement Guidelines were published by the Association for Downloadable Media. I was directly involved in the creation and announcement of the former, and am quite pleased by the way these turned out. These were designed very much with an “open arms” approach, and are […]

Announcing Podcasting Ad Standards at ad:tech

Friday, April 11th, 2008

Monday night I fly out to San Francisco for some meetings and also to attend ad:tech. This ad:tech is a bit different in that we (the Association for Downloadable Media) are presenting our proposed ad standards as well as guidelines for audience measurement. And, as it turns out, the former will be introduced by yours […]

Another PME Under Our Belts, Looking Forward To The Next

Monday, October 1st, 2007

The fact that the ADM held its first “in person” meetings here was simultaneously no surprise as well as icing on the cake.We at The Mac Observer and iPodObserver have been media sponsors of the Podcast/Portable/New Media show since its inception, and (unofficially) I’m very much looking forward to doing that again…. That means I won’t have to spend another gorgeous fall weekend in Ontario, California, and I also think Las Vegas brings many benefits, the biggest of them being that it’s easier to get to and also adds the credibility of having this show in a “real” trade show town.Kudos to Tim Bourquin and his entire team for a job well done.

Actually, You Proved That Podcast Advertising DOES Work

Friday, August 24th, 2007

Garrick Van Buren had an interesting post yesterday about a sponsorship he remembered from a 17-month-old episode of Evil Genius Chronicles, a podcast that we represent.Though Garrick’s words say that podcast advertising doesn’t work, his very post proves the opposite…. If it were within the last 6 months, I can bet you he would have remembered that it was iPodJuice who sponsored the show.The best part is because he blogged about it, Dave Slusher (the host) responded, and now the sponsor is getting even more traction from an ad that was written off on *last* year’s taxes.