Archive for February 1st, 2008

Consumers as Branding Partners

Friday, February 1st, 2008

At the core, we at BackBeat Media sell ads for the online publications and podcasts we represent. One of the biggest challenges we routinely face when working with with advertisers is the value — and purpose — of tracking the click. iMedia Conection published an article by Scott Medrum of HypeCouncil entitled, “Make the click […]