Brief messages, varied creative, interstitial ads, and making sure you understand and respect the audience to which you’re advertising are all excellent points of wisdom here…. Frankly, if you were to take all of his advice and roll it together, most folks would wind up with a different answer: give the host of the show talking points and let them deliver the ad in the style and context of their show.

So there I was, listening back to the AAC enhanced version of last night’s Mac Geek Gab, when all of a sudden this image appeared in iTunes. Clearly Michael takes John’s interpretation of my new surroundings here in New Hampshire a little TOO literally…

As you probably know, we just launched the BackBeat Media Podcast Network. I wanted to explain exactly what we’re doing and where we’ve come from, and as I thought about it, it made a lot more sense to do as a podcast than anything else, so it here it is (7.4MB and 10 minutes long)! […]

Yep, that’s right, we — that would be Greg Snyder, my business partner at BackBeat Media, and I — have taken the business model that has sustained us and a hefty handful of websites for the last 6 years and applied it to Podcasting…. It’s just that now we do it with Podcasts which, for today, happens to be a big buzzword.And while the buzzword cachet will definitely fade as all buzzwords do, we certainly believe that podcasting (or whatever word you want to use for time-shifted portable media) will never go away.

Those were the words of Larry Florman (a.k.a. Brother Love) on the shuttle to the airport Sunday morning after the Podcast and Portable Media Expo had come to an end, and he was right. Being someone who goes to trade shows in a lot of established industries, I’m very much used to there being a hierarchy and pecking order, if you will (and have experienced being both near the top and at the bottom of said order!), to the point where I just expect it.

this thing is bigger than all of us. We all need to take a big step back and accept that the pie is going to get sliced up, the direction is going to be decided by everyone involved, and some things may happen that piss some of us off…. Hell, The Mac Observer shows up, too, and we throw our own kick-ass party, but that doesn’t mean we don’t invite the folks from Macworld to it.

I didn’t care where I was, I wasn’t worried about getting back to the office, and I just continued my stroll, iPod in the ears, Treo tucked safely (and dryly) in my pocket, and off I went. Yes, it’s true that these days I can never *truly* get away (that’s what being involved in running 4 or 5 businesses at a time will do to you!), but having the technology (in this case, the Treo 650) provide me with the flexibility to stand by the river in a rainstorm and soak it all in is, well, good enough for me.

Well, if you’re a PR person, or simply someone walking around New York on Friday with an extra $600 or $700 and want to pop in, I’ll be speaking on a few Podcasting-related panels at the Bulldog Reporter PR Technology Conference. Feel free to say hi. I’m not a PR guy, but I still don’t […]

Well, technology failed me tonight in many ways. John (Braun) and I went to record our latest podcast, and John’s cable modem was out due to a lightning storm. We use Skype to do the audio portion of our podcast (which, of course, is a key element!), and without a cable modem, we were in […]

Well if this just doesn’t say it all. The band, “Cruisebox”, named after their word for the iPod, has a tune called, “On a Podcast”. Yeah, the lyrics are “explicit,” but so long as that doesn’t bother to you, it’s about the best summation of what podcasting is (and isn’t), all rolled up into an […]