Cult of Mac joins BackBeat Media

Thursday, November 13th, 2008

I’m very happy to let you all know that Leander Kahney’s Cult Of Mac blog has joined our Mac network here at BackBeat Media. They’ve actually been on board for a couple of weeks, and we’ve already placed early-bird advertisers like Crucial, Bare Bones and Microsoft there. Of course, we’re actively working with other potential […]

Marketing Is Vital To Your Product’s Success

Thursday, June 19th, 2008

Macworld’s Peter Cohen offers some sage advice to iPhone application publishers, warning them not to ignore the value of a true marketing and advertising plan. This advice extends way beyond the iPhone to really anyone who has a product they intend to sell. I highly recommend reading the article. Though Peter works for the competition, […]