Archive for December 3rd, 2007

Too much of the Scotty Principle?

Monday, December 3rd, 2007

Those of you who know me no doubt have heard me say that I believe every business is the customer service business. Don’t service your customers, and you soon will have no business left. One of my favorite practices is that of employing the Scotty Principle, or for you non Trekkies: under-promise and over-deliver. I […]