Archive for May 23rd, 2007

Converging Concepts — and Fluff — in Online Advertising

Wednesday, May 23rd, 2007

And he’s right: it gave advertisers something tangible to hold on to and helped rebuild the trust in the market.Of course, you all know I like to remind you that tracking clicks of online ads is about as valuable as tracking the number of cars that crash into billboards, but it was *some* metric, and it did help the whole market lift itself from the ashes. And speaking of billboards: though I originally classified it as positive spin on Jupiter Media’s recent stock price decline, Alan Meckler’s post this morning about increasing Internet-focused billboards on Route 101 being a barometer of the amount of fluff in the Internet space may be true.