Archive for May 30th, 2006

Don’t Miss the Point of Podcast Advertising

Tuesday, May 30th, 2006

Brief messages, varied creative, interstitial ads, and making sure you understand and respect the audience to which you’re advertising are all excellent points of wisdom here…. Frankly, if you were to take all of his advice and roll it together, most folks would wind up with a different answer: give the host of the show talking points and let them deliver the ad in the style and context of their show.