Archive for July 28th, 2005

Relevant Advertising Is a Good Thing

Thursday, July 28th, 2005

…or at least Fred Wilson thinks so, and I (obviously) couldn’t agree more. People — whether they know it or not — have always wanted relevant ads, and that’s exactly what we started doing with BackBeat Media 5 years ago, albeit with a better model than behavioral targeting. We found that by targeting niche markets […]