Yesterday, the final versions of the Advertisement Unit Standards and Download Measurement Guidelines were published by the Association for Downloadable Media. I was directly involved in the creation and announcement of the former, and am quite pleased by the way these turned out. These were designed very much with an “open arms” approach, and are [...]
Archive for the 'work' Category
I saw a new dentist today, Dr. Jody Low in Dover, NH. He’s a nice guy, and his office staff is pleasant, as well. Upon checkout, though, I was amused by the lack of logic behind their billing policy. If I have insurance, they expect no money from me up front. If I pay with [...]
Monday night I fly out to San Francisco for some meetings and also to attend ad:tech. This ad:tech is a bit different in that we (the Association for Downloadable Media) are presenting our proposed ad standards as well as guidelines for audience measurement. And, as it turns out, the former will be introduced by yours [...]
As many listeners of our Mac Geek Gab podcast know, I recently purchased a new 2.6GHz 15″ MacBook Pro from Apple. It arrived yesterday, but I really didn’t get a chance to even begin setting it up until today. Honestly, if I wasn’t traveling to Austin, Texas next week, I probably would have waited longer [...]
At the core, we at BackBeat Media sell ads for the online publications and podcasts we represent. One of the biggest challenges we routinely face when working with with advertisers is the value â€” and purpose â€” of tracking the click. iMedia Conection published an article by Scott Medrum of HypeCouncil entitled, â€œMake the click [...]
AOL has announced that February 1, 2008, will mark the end of the Netscape browser. I know many of you probably weren’t around for this, but Netscape was the first product that really acknowledged the fact that home computer users wanted to — and could — easily use the Internet. It wasn’t the first browser [...]
As many of you know, we here at BackBeat Media represent and broker all of Think Secret’s advertising, and have for many years. As such, the confidentiality inherent in our site relationships keeps us from participating in any public speculation on the settlement they recently reached with Apple. But that hasn’t stopped you all from [...]
Those of you who know me no doubt have heard me say that I believe every business is the customer service business. Don’t service your customers, and you soon will have no business left. One of my favorite practices is that of employing the Scotty Principle, or for you non Trekkies: under-promise and over-deliver. I [...]
Just wanted to let you all know that I’ll be doing the “live” Typical Mac User Podcast with Victor Cajiao tonight at 8pm EST. Because it’s live, you can text/call-in with questions, and details are available at their site. Should be quite fun, and I’m very much looking forward to it.
As some of you may have seen, this week we rolled updates to two of our sites.The Mac Observer sees a layout refresh, changing the location of the columns, moving the content up and to the left, and allowing room for some more modern ad types…. Sunday I get to hang out and relax with Paul, his family, and some friends, then Monday a meeting in Cupertino before getting on the redeye home.