Monday night I fly out to San Francisco for some meetings and also to attend ad:tech. This ad:tech is a bit different in that we (the Association for Downloadable Media) are presenting our proposed ad standards as well as guidelines for audience measurement.
And, as it turns out, the former will be introduced by yours truly. [...]

The fact that the ADM held its first “in person” meetings here was simultaneously no surprise as well as icing on the cake.We at The Mac Observer and iPodObserver have been media sponsors of the Podcast/Portable/New Media show since its inception, and (unofficially) I’m very much looking forward to doing that again…. That means I won’t have to spend another gorgeous fall weekend in Ontario, California, and I also think Las Vegas brings many benefits, the biggest of them being that it’s easier to get to and also adds the credibility of having this show in a “real” trade show town.Kudos to Tim Bourquin and his entire team for a job well done.

Garrick Van Buren had an interesting post yesterday about a sponsorship he remembered from a 17-month-old episode of Evil Genius Chronicles, a podcast that we represent.Though Garrick’s words say that podcast advertising doesn’t work, his very post proves the opposite…. If it were within the last 6 months, I can bet you he would have remembered that it was iPodJuice who sponsored the show.The best part is because he blogged about it, Dave Slusher (the host) responded, and now the sponsor is getting even more traction from an ad that was written off on *last* year’s taxes.