Archive for the 'web advertising' Category

Long tail web advertising

Friday, May 27th, 2005

In an article for CNET News.com this week, Juan Cole wrote about blogs being the next big thing for advertisers. He uses the term “blogcasting” to describe essentially exactly what we’ve been doing at BackBeat Media for more than 5 years: take a bunch of high-quality sites — none of whom could regularly attract advertising […]