I had the pleasure of joining Paul Kafasis, Dave Nanian, Fraser Speirs, and of course, Chuck Joiner, on episode 822 (?) of the MacJury earlier this week. There was but one topic, the Apple Store’s rejection of the Podcaster iPhone app, and we went for nearly an hour discussing it. Lots of great viewpoints from [...]
Archive for the 'podcasting' Category
I had the pleasure yesterday of recording Mac Roundtable Episode #46 with Don McAllister, Bart Busschots, Chuck Joiner, and Joseph Nilo. I also had the pleasure of sleeping while Don painstakingly edited the podcast together from multiple audio sources and made it sound as though we were all the same room. Topics include MobileMe/cloud computing, [...]
Yesterday, the final versions of the Advertisement Unit Standards and Download Measurement Guidelines were published by the Association for Downloadable Media. I was directly involved in the creation and announcement of the former, and am quite pleased by the way these turned out. These were designed very much with an “open arms” approach, and are [...]
Monday night I fly out to San Francisco for some meetings and also to attend ad:tech. This ad:tech is a bit different in that we (the Association for Downloadable Media) are presenting our proposed ad standards as well as guidelines for audience measurement. And, as it turns out, the former will be introduced by yours [...]
Last night I had the pleasure of joining Tim Robertson, Guy Serle, and David Cohen for a segment on MyMac Podcast #177. Truly was a blast. I also neglected to mention that I did the Mac OS Ken Day 6 podcast with Ken Ray a few weeks back, and it, too, was an enjoyable experience. [...]
Due to my travels and schedule this week, John and I decided to take a brief hiatus and skip this week’s Mac Geek Gab. We’ll be back next week, recording Monday night as usual.
The fact that the ADM held its first “in person” meetings here was simultaneously no surprise as well as icing on the cake.We at The Mac Observer and iPodObserver have been media sponsors of the Podcast/Portable/New Media show since its inception, and (unofficially) I’m very much looking forward to doing that again…. That means I won’t have to spend another gorgeous fall weekend in Ontario, California, and I also think Las Vegas brings many benefits, the biggest of them being that it’s easier to get to and also adds the credibility of having this show in a “real” trade show town.Kudos to Tim Bourquin and his entire team for a job well done.
Garrick Van Buren had an interesting post yesterday about a sponsorship he remembered from a 17-month-old episode of Evil Genius Chronicles, a podcast that we represent.Though Garrick’s words say that podcast advertising doesn’t work, his very post proves the opposite…. If it were within the last 6 months, I can bet you he would have remembered that it was iPodJuice who sponsored the show.The best part is because he blogged about it, Dave Slusher (the host) responded, and now the sponsor is getting even more traction from an ad that was written off on *last* year’s taxes.
I’ll post more about the results of the others when we’re ready in a few days, but today I can talk about the Association for Downloadable Media, which had it’s first “member” conference call today.The ADM’s mission is to bring together the podcast/portable media community, help define some best practices, and make it easier and more comfortable for advertisers to sponsor the content…. With that, BackBeat Media is happy to be a corporate member of the ADM, and you can expect us to take an active role in furthering the cause here.
I just wanted to take a quick minute this morning and let you all know about two publications we recently brought into the family here at BackBeat Media. iPhoneAlley.com is a site created and published by Michael Johnston, focusing directly on Apple’s latest gadget and its impact in the market. Already iPhoneAlley has posted some [...]