Put the same event on Saturday and Sunday (or, heaven forbid, a *holiday*), and it’s a royal pain in the ass — something which they’re likely not going to attend unless they’re absolutely forced to go…. Of course, those of us in business for ourselves know that work often extends into hobby time, and often the lines are blurred between what’s work and what’s a hobby, but we’re not the ones who need to be convinced and educated about new mediums like podcasting.

As many of you know, I was at PME this weekend and, of course, saw the Podshow funding announcement just as things were getting started…. If — between now and the tipping point — they can launch/break a few rock stars that were previously unknown to the world (and I think some of them are there in the network already, at least potentially), then their position is set. All they gotta do then is wait until the tipping point and bam — for 15 million dollars DAG Ventures just bought their way into a sizable chunk of a new record label.That $15 million (or, rather, their chunk thereof) was the cheapest investment they ever made.

Brief messages, varied creative, interstitial ads, and making sure you understand and respect the audience to which you’re advertising are all excellent points of wisdom here…. Frankly, if you were to take all of his advice and roll it together, most folks would wind up with a different answer: give the host of the show talking points and let them deliver the ad in the style and context of their show.

So there I was, listening back to the AAC enhanced version of last night’s Mac Geek Gab, when all of a sudden this image appeared in iTunes. Clearly Michael takes John’s interpretation of my new surroundings here in New Hampshire a little TOO literally…

As you probably know, we just launched the BackBeat Media Podcast Network. I wanted to explain exactly what we’re doing and where we’ve come from, and as I thought about it, it made a lot more sense to do as a podcast than anything else, so it here it is (7.4MB and 10 minutes [...]

Yep, that’s right, we — that would be Greg Snyder, my business partner at BackBeat Media, and I — have taken the business model that has sustained us and a hefty handful of websites for the last 6 years and applied it to Podcasting…. It’s just that now we do it with Podcasts which, for today, happens to be a big buzzword.And while the buzzword cachet will definitely fade as all buzzwords do, we certainly believe that podcasting (or whatever word you want to use for time-shifted portable media) will never go away.

Those were the words of Larry Florman (a.k.a. Brother Love) on the shuttle to the airport Sunday morning after the Podcast and Portable Media Expo had come to an end, and he was right. Being someone who goes to trade shows in a lot of established industries, I’m very much used to there being a hierarchy and pecking order, if you will (and have experienced being both near the top and at the bottom of said order!), to the point where I just expect it.

this thing is bigger than all of us. We all need to take a big step back and accept that the pie is going to get sliced up, the direction is going to be decided by everyone involved, and some things may happen that piss some of us off…. Hell, The Mac Observer shows up, too, and we throw our own kick-ass party, but that doesn’t mean we don’t invite the folks from Macworld to it.

I didn’t care where I was, I wasn’t worried about getting back to the office, and I just continued my stroll, iPod in the ears, Treo tucked safely (and dryly) in my pocket, and off I went. Yes, it’s true that these days I can never *truly* get away (that’s what being involved in running 4 or 5 businesses at a time will do to you!), but having the technology (in this case, the Treo 650) provide me with the flexibility to stand by the river in a rainstorm and soak it all in is, well, good enough for me.

Well, if you’re a PR person, or simply someone walking around New York on Friday with an extra $600 or $700 and want to pop in, I’ll be speaking on a few Podcasting-related panels at the Bulldog Reporter PR Technology Conference. Feel free to say hi. I’m not a PR guy, but I [...]