The results of our chat — and Don’s superb editing — can be heard and downloaded over at the Mac Roundtable site.

And, as it turns out, the former will be introduced by yours truly. I have spent the past few months working with the other members of the Ad Standards Committee crafting these, and it will be my honor and pleasure to introduce them for public comment.

So if you’ll be in town, come on down to ad:tech on Wednesday morning to hear about these two fantastic new developments. If you’re not, they’ll be publicly available for your review after the event. Either way, please take the time to digest what’s been created, and offer any comments you may have. We look forward to hearing what you think.

I also neglected to mention that I did the Mac OS Ken Day 6 podcast with Ken Ray a few weeks back, and it, too, was an enjoyable experience. You’ll have to subscribe to Day 6 to hear that, but it’s OK. Ken’s a great guy, and produces even greater content. It’s totally worth the money.

Makes me think we need to figure out how to incorporate guests into the Mac Geek Gab podcast. And more product reviews. All while keeping your questions and comments answered. Maybe we just need to do two shows a week!

We at The Mac Observer and iPodObserver have been media sponsors of the Podcast/Portable/New Media show since its inception, and (unofficially) I’m very much looking forward to doing that again. This is a show worth supporting, worth talking about, and worth building.

Next year it’s a month earlier and in Las Vegas. That means I won’t have to spend another gorgeous fall weekend in Ontario, California, and I also think Las Vegas brings many benefits, the biggest of them being that it’s easier to get to and also adds the credibility of having this show in a “real” trade show town.

Kudos to Tim Bourquin and his entire team for a job well done.

Technorati Tags: podcast expo

Though Garrick’s words say that podcast advertising doesn’t work, his very post proves the opposite. After all, how many other mediums can claim an 18-month retention on *anything*? Sure, Garrick forgot the name of the sponsor, but he remembered what they did and what show he heard it on. After nearly 18 months, that’s HUGE, if you ask me. If it were within the last 6 months, I can bet you he would have remembered that it was iPodJuice who sponsored the show.

The best part is because he blogged about it, Dave Slusher (the host) responded, and now the sponsor is getting even more traction from an ad that was written off on *last* year’s taxes.

In this case, the only potential mistake was that iPodJuice stopped sponsoring the show. For every Garrick Van Buren that *nearly* remembered everything and blogged to get the rest, there are likely 100 other listeners who moved on to something else. If iPodJuice were a regular sponsor here, I bet their bottom line would show it.

Technorati Tags: advertising, evil genius chronicles, podcasting

The ADM’s mission is to bring together the podcast/portable media community, help define some best practices, and make it easier and more comfortable for advertisers to sponsor the content. In a nutshell: helping podcasters make money. With that, BackBeat Media is happy to be a corporate member of the ADM, and you can expect us to take an active role in furthering the cause here. Like the IAB has done for the web, the ADM intends to really help to educate the market about how best to use this medium. There are some fantastic people involved already, and more getting involved every day.

If you have *any* interest in this at all, I encourage you to sign up. Individual podcasters can do so for $150 yearly, and corporations for $1000. Cheap price to help define the direction of this fantastic medium, if you ask me.

Technorati Tags: advertising, backbeat media, podcasting

iPhoneAlley.com is a site created and published by Michael Johnston, focusing directly on Apple’s latest gadget and its impact in the market. Already iPhoneAlley has posted some great scoops, including an AT&T customer manual, a live WWDC keynote stream, and a live unboxing of the iPhone on the day it was released. Michael has long been helping us by converting our Mac Geek Gab podcast into Apple’s enhanced AAC format, and we’re looking forward to the sharing the fruits of this extension to our relationship.

Published by Adam Christianson, The MacCast is one of the very top — and one of the first — Mac-focused podcasts. Adam’s loyal listener base has already proven to be a very successful market for us, due largely to Adam’s personable and detailed approach to his show. We’re proud to have partnered with him in this venture, and envision a long and successful road together.

If you haven’t had the chance to check out both of these publications yet, do yourself a favor and give them a visit. I promise you won’t be disappointed.

Technorati Tags: iphone, podcast, advertising