In an article for CNET News.com this week, Juan Cole wrote about blogs being the next big thing for advertisers. He uses the term “blogcasting” to describe essentially exactly what we’ve been doing at BackBeat Media for more than 5 years: take a bunch of high-quality sites — none of whom could regularly attract [...]
Never try this at home? Yeah, right. That’s the *best* place to try things. It’s safe, you’re cozy, and there’s milk in the fridge. So after years of wrestling (mostly with myself!) about what sort of blog I should publish, and whether I should publish 6 of them or just one, I finally had an [...]
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