At the core, we at BackBeat Media sell ads for the online publications and podcasts we represent. One of the biggest challenges we routinely face when working with with advertisers is the value â€” and purpose â€” of tracking the click.
iMedia Conection published an article by Scott Medrum of HypeCouncil entitled, â€œMake the click worth their timeâ€ today that is absolutely fantastic. In it, Scott shows examples of good and bad banner design, and talks about including the â€œconsumers as branding partnersâ€ throughout the experience.
Definitely worth a read â€” just be careful to scroll down on page 2 of the article. The â€œbad bannerâ€ examples he uses are *so* bad that you might think the article is over and ignore everything below them!
Go aheadâ€¦ click. This oneâ€™s *definitely* worth your time!