Yesterday, the final versions of the Advertisement Unit Standards and Download Measurement Guidelines were published by the Association for Downloadable Media. I was directly involved in the creation and announcement of the former, and am quite pleased by the way these turned out. These were designed very much with an "open arms" approach, and are specifically inclusive (and not exclusive) of everything being done today. Having all these standards in one "go-to" place was the goal, and we achieved that with resounding success. If you haven't already, go check them out!