Monday night I fly out to San Francisco for some meetings and also to attend ad:tech. This ad:tech is a bit different in that we (the Association for Downloadable Media) are presenting our proposed ad standards as well as guidelines for audience measurement.
And, as it turns out, the former will be introduced by yours truly. I have spent the past few months working with the other members of the Ad Standards Committee crafting these, and it will be my honor and pleasure to introduce them for public comment.
So if you'll be in town, come on down to ad:tech on Wednesday morning to hear about these two fantastic new developments. If you're not, they'll be publicly available for your review after the event. Either way, please take the time to digest what's been created, and offer any comments you may have. We look forward to hearing what you think.