Swatch SISTEM51 USA Release July 1st and 8th in New York and San Francisco

by Dave Hamilton in


The wait for Swatch's new SISTEM51 here in the US is (almost) over!

The SISTEM51 is Swatch's fully-automatic, all-mechanical US$150 watch and on Tuesday (yes, this coming Tuesday!), July 1st, 2014, the SISTEM51 will make it's official USA debut at Swatch's Flagship Store in Times Square located at 1528 Broadway, New York City.

One week later on July 8th, a pop-up shop dedicated entirely to the SISTEM51 will launch in San Francisco, California at 101 Grant Street on the corner of Geary Avenue.

Swatch's SISTEM51: Multiple colors, fully-automatic movement, movement visible through back glass

Swatch's SISTEM51: Multiple colors, fully-automatic movement, movement visible through back glass

When asked about availability outside of those two stores, Swatch's Michael Zucconi says, "It will open to the rest of Swatch stores nationwide...I expect that to happen at the end of summer!"

Perhaps your watch-loving summer plans will take you to New York or San Francisco but, if not, the end of the summer will see these on more USA wrists. I'm looking forward to checking it out, for sure!